The Marketing Expense Control (MEC) is a marketing Business Intelligence platform that tracks and analyzes marketing campaign, channel, and vendor performance. This is achieved through the integration of Internet behavioral tracking, traditional traffic source collection methods, CRM information, and detailed tracking of marketing costs in the MEC data warehouse.

The pre-defined MEC interfaces extract data from the transactional systems into the MEC data warehouse, where data is consolidated into organized information using our campaign tracking framework, for categorizing the results in a way that provides actionable insights.